In broad terms, we use your data for the following purposes:

• •to administer and provide products and services you request or have expressed an interest in 

• •to support you and help you to perform measurements with the DischargeApp. In that sense, we allow ourselves to contact you if we think we may be able to help you to optimize your use of our products. 

• •to communicate with you in the event that any products or services you have requested are unavailable 

• •for fraud screening and prevention purposes  

• •for record keeping purposes 

• •to carry out market research so that we can improve the products and services we offer  

• •to track your activity on our digital platform 

• •to create an individual profile for you so that we can understand and respect your preferences  

• •to personalise and improve your experience on our digital platform 

• •to personalise and/ tailor any communications that we may send you 

• •for profiling purposes to enable us to personalise and/or tailor any marketing communications that you may consent to receive from us 

When we provide you with products or services we may collect and store any personal information that you provide to us. We may, for example, keep a record of your name, address, delivery address, email address, telephone number and payment card details.

When you sign up with us for an online account, register to receive our newsletter or otherwise expressly provide us with your personal information, we may collect and store any personal information that you provide to us and may use it to personalise and improve your experience on our digital platform, provide products and services you request from us, and carry out profiling and market research.

When you interact with our digital platform, we may also automatically collect the following information about your visit. This is primarily to help us better understand how our users use our digital platform to enable us create better content and more relevant communications:

• •how you have reached our digital platform and the internet protocol (IP) address you have used 

• •your browser type, versions and plug-ins, and your operating system  

• •your journey through our digital platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information 

• •which videos you have watched and for how long 

• •what content you like or share 

• •which adverts you saw and responded to  

• •which pop up or push messages you might have seen and responded to  

• •your subscription status 

• •information collected in any forms you complete 

We may also infer your country of location from the IP address you have used to access our digital platforms and we may analyse which marketing activity led to your taking specific action on our digital platforms (e.g. downloading the app).

Disclosure of your information
In order to provide our products and services to you or to otherwise fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery organisations, fraud prevention and screening and credit risk management companies, and mailing houses.

In all instances where we disclose your information to third parties, we will ensure that your information is appropriately protected.

Cookies

In common with many other website operators, we use standard technology called 'cookies' on our website. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate this website on each visit.

For further, more detailed information on how we use cookies, please refer to our Cookie Policy which you can read here.

Security of information
We take the security of your personal information seriously. When you submit your credit card details to us, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your information. In addition, we have security procedures in place to protect our computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so, and then under strict guidelines as to what use may be made of the personal information contained within them.

Where a password is required to access certain areas of our digital platforms, you are responsible for keeping your password secure and confidential. Please do not share or disclose your password to any other person.

If you are under 16
If you are under 16 you must ask your parent or a guardian before you enter the Website.

By continuing to use the Website and any of the services offered by it, you are confirming that you have received the consent of your parent or a guardian.

More about your information - your rights
You may correct or update your personal information at any time by emailing us at discharge@photrack.ch or by changing your profile on our website. Please include your name, address, date of birth and email address when you contact us as this helps us to ensure that we accept amendments only from the correct person. We encourage you to promptly update your personal information if it changes.

We will securely retain your information for as long as is reasonably necessary and in accordance with applicable law. If you wish to submit a request that your data be deleted, please write to us at the above address. You have the right to receive a copy of the personal information that we hold about you. Please write to us at the address above if you wish to exercise this right.

If you have subscribed to receive marketing communications, you can unsubscribe at any time.

Changes to this privacy policy
We aim to meet high standards and so our policies and procedures are constantly under review. From time to time we may change this privacy policy. Accordingly we recommend that you check this page periodically in order to review the latest version.